Rissman Resolves to Accelerate with New Website and Brand Experience
Orlando, FL: Rissman this week launched a new visual identity and website experience. Rissman is an insurance defense firm with a sweeping presence across Florida and an approach that’s truly distinct. So the firm set out to reflect the team’s aggressive drive, collaborative spirit, and passionate dedication to results through a distinctive reimagined brand experience.
“With five offices and more than 75 lawyers navigating the nuances and demands of insurance defense, we have cultivated an approach that’s truly distinct,” said Partner and Shareholder Steve Rissman. “More than anything, we’re focused on delivering results for our clients. Our new brand is a reflection of that approach.”
Some firms prefer to silo their efforts. Narrow their scope. Restrict their potential. Not Rissman. The firm has aligned two exceptionally powerful practices—Workers’ Compensation Defense and Liability Defense—under one umbrella from the beginning. This balanced approach has served the team so well that it formed the foundation for the new visual look, with a distinctive logomark and monogram designed to symbolize the firm’s dual expertise.
“It is indeed a rarity for a law firm to turn 50 and it takes a special group of leaders and lawyers to make that happen.”
The new brand experience launches in early August, on the heels of celebrating 50 years in business and Steve Rissman’s 50th anniversary of membership in the Florida Bar. In addition to a new visual look, the relaunched website details the team’s extensive expertise and includes an insights vertical that highlights meaningful context and takeaways to drive resolution in the world of insurance defense.
“It is indeed a rarity for a law firm to turn 50 and it takes a special group of leaders and lawyers to make that happen,” Rissman said. “Most importantly, it takes a wonderful, loyal set of clients that we are privileged to represent.”